Product leader in AdTech and AI creative tools. Speed and discipline can coexist.
I have spent ten years building AdTech products: launching new ad formats at Twitter, driving adoption of TikTok's AI creative generator, and building an agentic AI production system from scratch at Airwallex that cut creative turnaround from days to hours.
I pair product strategy and roadmap ownership with technical depth in agentic AI architecture, full stack development, and data analysis. I let automation absorb the administrative work so I can focus on what requires judgment: reading the room, surfacing risks early, and deciding what actually ships.
Airwallex
Built an agentic AI creative production system from scratch that cut turnaround from days to hours while matching designer quality. Internal AI subject matter expert for the US offices.
TikTok
Drove adoption of Symphony, TikTok's AI creative generator, among the platform's largest advertisers. Built automated reporting that added $21M in incremental Q4 revenue.
Led a US Technical Ops team of 14 supporting Twitter Ads Manager. Redesigned the global intake and triage system, improving SLA compliance by 63%.
Launched Playable Ads, Twitter's first interactive ad format. Restored attribution fidelity for more than 100K advertisers after iOS 14.
CrossInstall
Led a team of six delivering more than 120 playable ad campaigns for clients including Twitch, eBay, and Red Bull. Halved production turnaround by parallelizing design and development.
Agentic AI Creative ProductionAirwallex
Context
Airwallex needed on brand marketing assets for campaigns around the world, at startup speed, without a large design team or any legacy infrastructure.
Problem
Creative production took days per asset, and every campaign bottlenecked on scarce design resources. Scaling headcount was not an option.
Solution
Built an agentic AI system on an orchestrator framework with 12 specialized skills covering design, QA, resizing, and copywriting, each trained on Airwallex brand guidelines, running as a parallel agent workflow.
Result
Turnaround fell from days to hours, including a 64 asset campaign built in under four hours, with performance parity against creative produced by designers across paid social channels.
Automated Advertiser InsightsTikTok
Context
GTM teams served the top 0.1% of TikTok advertisers, accounts spending $500K to more than $20M, who expected fast, rigorous performance analysis.
Problem
Analysis was manual and slow, which limited how many optimizations the team could deliver each quarter and left revenue on the table.
Solution
Built and launched an automated reporting tool that generated full funnel performance insights on demand for GTM teams.
Result
Cut time to insight by 70%, enabled teams to triple optimization output, and boosted Q4 advertiser spend by 30%, worth $21M in incremental revenue.
Playable Ads LaunchTwitter
Context
Twitter wanted an interactive ad format to compete for mobile gaming budgets. These ads run inside mobile game SDK inventory, with strict integration constraints and framework handoffs.
Problem
No format, tooling, or advertiser playbook existed. The MVP had to be scoped from zero across engineering, design, and external partners.
Solution
Defined MVP scope, collaborated with engineering and design, onboarded early advertisers, and shaped the roadmap with test insights. Managed a six person team building internal QA tooling in parallel.
Result
Launched Twitter's first playable ad format. The QA tooling cut creative testing time by 67% and extended reliable coverage to three previously unsupported ad channels.
Attribution Recovery After iOS 14Twitter
Context
Apple's iOS 14 privacy changes disrupted attribution across the mobile advertising industry, and Twitter's measurement stack was hit directly.
Problem
More than 100K advertisers lost performance visibility, and major mobile measurement partners were blocked from reliable integration.
Solution
Partnered with Engineering and Product to redesign MAP API responses so attribution signals remained faithful under the new privacy constraints.
Result
Restored attribution signal fidelity for more than 100K advertisers and unblocked major measurement partners including Kochava.
Parallel Creative ProductionCrossInstall
Context
A six person team delivered playable ad campaigns for clients including Twitch, eBay, and Red Bull, with demand steadily outpacing capacity.
Problem
Design and development ran sequentially, so a single campaign took two months from kickoff to delivery.
Solution
Restructured the production workflow so design and development cycles run in parallel instead of one after the other.
Result
Turnaround dropped from two months to one, and the team scaled output without increasing headcount, delivering more than 120 campaigns.
PowerPod Charging CaseIndependent
Context
AirPods shipped without a wireless charging case, and owners had no credible aftermarket option to fill the gap.
Problem
The opportunity was unproven. There was no hardware to build on, no company backing the work, and no evidence that people would pay for it.
Solution
Designed and engineered a wireless charging solution from scratch, then validated demand by taking it to market through a Kickstarter campaign.
Result
Raised $90,000 in presales from more than 2,000 customers, earned coverage in The Verge and Business Insider, and secured a U.S. design patent.
